About Us

OTION CONSULTING, INC. stands at the pinnacle of holistic business solutions. We are a pioneering consulting firm that partners with an elite group of Pasadena Art Center alumni designers, Otion Construction, LLC, and a dedicated team specializing in eCommerce, digital marketing advertising, packaging, interior design, and branding. Our forte lies in our extensive involvement with the franchise development sector, where we proudly hold the reins for 28 US master franchise Korean brands.

Our Legacy

Over the years, our commitment to excellence has allowed us to collaborate on numerous groundbreaking projects, some of which include:

- Launching the branding for global giants like Google Driving Rehab DRCE and Golden Elements Group.

- Partnering with renowned brands in diverse sectors from Hyundai's new ideations, Audi's auto innovations to a myriad of hospitality and F&B ventures.

- Leading construction and project management initiatives in collaboration with Costco, Hyundai, Target, Walmart, and more.

- Channeling our expertise in the digital sphere, having participated in teams of Critical Mass, an OMNICOM digital marketing agency. We've been an instrumental part of campaigns for eminent brands like NISSAN, Mercedes-Benz, Adidas, NASA, and many others.

- In recent years, we've ventured into new terrains, founding the Café Bora Master franchise, launching interior design initiatives for Boba Time, Waba Grill, Bank of Hope, and driving the rebranding & new brand development for international franchises like Tutti Frutti.

Our dedication extends beyond borders, as we delve into identity development, marketing, character creation, and localizing efforts not just in the USA but also in global hubs like Paris, Thailand, and Dubai.

At OTION CONSULTING, INC., we believe in transforming visions into tangible successes. Through the lens of innovation, expertise, and unwavering commitment, we aim to shape the future of businesses, one project at a time.

Branding Projects

U.S. Master Franchise:

니뽕내뽕 Nippong Naeppong, 브라운돈까스 Brown donkatsu, 백설공주 Snow white, 프랑스에 다녀온 붕어빵Curious Goldie (Boong-o-bbang from Paris), 그릴타이 GRILL THAI, 아키라백 (MGM sponsored 스타셰프) AKIRA BACK BURRITO, 로봇김밥 ROBOT GIMBAB, 소프트리 아이스크림 SOFTREE ICE CREAM, MINT WHALE, Coryway, 소공동순두부 1962 Sogongdong tofu house, 일도씨뚝불 ildossi ddookbool, 카페보라 Cafe Bora, 밀탑 Mealtop Bingsoo Cafe, 미미면가 mimimyunga - soba house, 단수이 대왕카스테라 dansui dae wang castera, 내일도 두부, 일도불백, Blazin' Crab, 일도씨 찜닭, 일도씨 곱창, 일도씨닭갈비, 동촌, East Village.

California Market place 3rd floor (1호점 foodcourt 전체층)
Source Mall - buena park (2호점 전체층 - 투자유치 담당, 기획, 리스, 설계까지)
- 강호동 백정 Golden Pouch (컨설팅 & 자체브랜드).
- SomiSomi / Sul&Beans branding and area development.
- Square Mixx LA Inc. open set-up & marketing team, July 2017.
- Coffee Bean CGI 7 location opening set up since 2018.
- TUTTI FRUTTI USA HQ, Rebranding & construction team as of July 2018.
- brand development with MGM Hakkasan Group.
- CAFE MIXX Georgia opening march 2019. 2020, 2021.
- Sold 카페보라 brand licenses to LA, BP, TX, GA, Canada, Thailand.
- Consulting 밀탑 bingsoo ( 가주마켓 rooftop floor, Source Mall)
- 브라운돈까스 - Went from 16 stores to 90. Buena Park, Georgia, Claremont, Source Mall
- Ciders Sanai, Childrens hospital, Kaiser Permanante coffee bean brand pitch for 13 locations.
- Poke bar 2nd brand "katsu bar" branding

Construction & Project Management

Regions: VA, DC, NJ, NY, LA Clients Include:

Costco, GNC, Hyundai, Target, Walmart, Fishbach, Entech, Oreo, Lotte, Kyochon Chicken, H-mart, Global Foods, Hanaro Foods, Missha, Tomo Izakaya, Ha-sun-jung, Bonchon Chicken, BCD Tofu, Mr.Pizza, Market Basket-Pentagon building, Ice Berry, Manchester Bagel, Piccomolo, Ultimate Chicken Bistro, Ginza of Tokyo-Japanese Hibachi, Beauti Mobile, Waba Grill, Tonymoly, Paris Bauguette, Snow White Dessert World, Golden Pouch, Fillin Ice cram bar HQ, Sul & Beans HQ, SomiSomi Ice Cream HQ, SALT & FRIES HQ, Square Mixx HQ, Tutti Frutti USA HQ, CAFFE BENE HQ

Dr. Car wash, Grand Motors, Virginia Tech, Booz Allen, National Airport, Johns Hopkins, Dulles Airport, Westin Dulles Corner, World Bank in DC, NFL Association Building, Crystal Square 5, Georgetown University, Tysons II, H-mart (all VA stores), Global Foods (all 6 chains in VA.) LA Mart, Arianna Hair Salon, Hanaro Foods, Square Mixx, Brown Donkatsu, Coffee Bean DTLA.