Otion Consulting focuses on real market execution, not just preparation.

Trusted by Global Brands and Strategic Partners

  • 11+ years brand expansion experience

  • 32 Korean brands supported as master distributor

  • 100+ retail locations expanded in the U.S.

  • global media partnerships

WHAT WE DO

From Market Entry to Scalable Growth

We help international brands turn U.S. expansion into a structured and scalable strategy.

Market Entry Strategy

Brand positioning, pricing strategy, and U.S. localization.

Retail Expansion

Retail buyer introductions, merchandising strategy, and store development. Franchise expansion and 1st headquarter partnership.

Pilot Market Testing

Popup retail activations and pilot programs to validate market demand. Hear consumer feedbacks.

Investor & Franchise Network

Connections to accredited investors, franchise partners, and area developers.

모집 대상 (Eligible Companies)

미국 시장 진출을 준비하는 다음과 같은 기업을 모집합니다

Consumer Brands

  • 화장품 / 뷰티 브랜드

  • 식품 / 음료 / 건강식품

  • 라이프스타일 브랜드

  • 패션 / 액세서리 브랜드

Retail & Franchise Brands

  • 카페 / F&B 브랜드

  • 프랜차이즈 브랜드

  • 리테일 컨셉 브랜드

  • 체험형 매장 브랜드

Technology & Consumer Products

  • 소비재 기반 스타트업

  • 스마트 디바이스

  • 라이프스타일 테크 제품

다음과 같은 기업에게 특히 적합합니다

·       미국 시장 진출을 준비 중인 기업

·       미국 유통 / 리테일 채널을 찾고 있는 기업

·       팝업 또는 파일럿 테스트를 원하는 기업

·       투자자 또는 프랜차이즈 파트너를 찾는 기업

·       미국 미디어 PR을 통해 브랜드 인지도를 높이고 싶은 기업

Apply for U.S. Market Expansion

Submit your brand to explore U.S. expansion opportunities with Otion Consulting.

미국 시장 진출 프로그램 신청

Otion Consulting과 함께 미국 시장 진출 기회를 탐색해보세요.

U.S. Master Franchise:

니뽕내뽕 Nippong Naeppong, 브라운돈까스 Brown donkatsu, 백설공주 Snow white, 프랑스에 다녀온 붕어빵Curious Goldie (Boong-o-bbang from Paris), 그릴타이 GRILL THAI, 아키라백 (MGM sponsored 스타셰프) AKIRA BACK BURRITO, 로봇김밥 ROBOT GIMBAB, 소프트리 아이스크림 SOFTREE ICE CREAM, MINT WHALE, Coryway, 소공동순두부 1962 Sogongdong tofu house, 일도씨뚝불 ildossi ddookbool, 카페보라 Cafe Bora, 밀탑 Mealtop Bingsoo Cafe, 미미면가 mimimyunga - soba house, 단수이 대왕카스테라 dansui dae wang castera, 내일도 두부, 일도불백, Blazin' Crab, 일도씨 찜닭, 일도씨 곱창, 일도씨닭갈비, 동촌, East Village.

California Market place 3rd floor (1호점 foodcourt 전체층)
Source Mall - buena park (2호점 전체층 - 투자유치 담당, 기획, 리스, 설계까지)
- 강호동 백정 Golden Pouch (컨설팅 & 자체브랜드).
- SomiSomi / Sul&Beans branding and area development.
- Square Mixx LA Inc. open set-up & marketing team, July 2017.
- Coffee Bean CGI 7 location opening set up since 2018.
- TUTTI FRUTTI USA HQ, Rebranding & construction team as of July 2018.
- brand development with MGM Hakkasan Group.
- CAFE MIXX Georgia opening march 2019. 2020, 2021.
- Sold 카페보라 brand licenses to LA, BP, TX, GA, Canada, Thailand.
- Consulting 밀탑 bingsoo ( 가주마켓 rooftop floor, Source Mall)
- 브라운돈까스 - Went from 16 stores to 90. Buena Park, Georgia, Claremont, Source Mall
- Ciders Sanai, Childrens hospital, Kaiser Permanante coffee bean brand pitch for 13 locations.
- Poke bar 2nd brand "katsu bar" branding

Construction & Project Management

Regions: VA, DC, NJ, NY, LA Clients Include:

Costco, GNC, Hyundai, Target, Walmart, Fishbach, Entech, Oreo, Lotte, Kyochon Chicken, H-mart, Global Foods, Hanaro Foods, Missha, Tomo Izakaya, Ha-sun-jung, Bonchon Chicken, BCD Tofu, Mr.Pizza, Market Basket-Pentagon building, Ice Berry, Manchester Bagel, Piccomolo, Ultimate Chicken Bistro, Ginza of Tokyo-Japanese Hibachi, Beauti Mobile, Waba Grill, Tonymoly, Paris Bauguette, Snow White Dessert World, Golden Pouch, Fillin Ice cram bar HQ, Sul & Beans HQ, SomiSomi Ice Cream HQ, SALT & FRIES HQ, Square Mixx HQ, Tutti Frutti USA HQ, CAFFE BENE HQ

Dr. Car wash, Grand Motors, Virginia Tech, Booz Allen, National Airport, Johns Hopkins, Dulles Airport, Westin Dulles Corner, World Bank in DC, NFL Association Building, Crystal Square 5, Georgetown University, Tysons II, H-mart (all VA stores), Global Foods (all 6 chains in VA.) LA Mart, Arianna Hair Salon, Hanaro Foods, Square Mixx, Brown Donkatsu, Coffee Bean DTLA.

Marketing Projects

  • Collaborated with multidisciplinary teams at Critical Mass, an OMNICOM digital marketing agency.

  • Areas of expertise: Concept development, user experiences, interactive prototypes, info architecture, marketing campaigns, and more.

  • Accounts handled include NISSAN, INFNITI, Mercedes-Benz, Hewlett-Packard, and many more.

  • Cafe Bora Master franchise (Founder) - expanded to Canada, CA, GA, and more.

  • Tinbread (Founder)

  • Boba time, Waba Grill, Bank of Hope - interior design

  • Square Mixx LA Inc. - consulting team, California marketplace building as of July 2017.

  • Coffee Bean DTLA - Children's hospital project management & construction.

  • CAFE BORA, Brown Donkatsu - HQ branding & development

  • HAKKASAN GROUP - brand development

  • Dos Lagos, Stanford Plaza malls - branding & development

  • Las Vegas 200k SF development, Koreatown plaza, Mama Lion 6th: 3450 6th st. apartment

E-commerce

  • Participated in the multidisciplinary teams of Critical Mass, an OMNICOM digital marketing agency. Currently working on concept development, user experiences, interactive prototypes, info architecture, marketing campaigns, Ecommerce, enterprise, infographic designs, Homepages / Landing Pages, Mobile Site, Campaign Microsite, CRM / Loyalty Programs, Email Advertising, Interface Design, Social Campaign, Branding, Online Advertising, Mobile Application, Personalization. CMLA worked on petco, Emmy Awards, Moen, and Hewlett Packard main accounts. Worked directly with new business pitch team (CFO & COO) on accounts : NISSAN, INFNITI, Mercedes-Benz, Hewlette-Packard, Best Buy, Citi Bank, Adidas, United Airlines, AT&T, Moen, MIAMI, Clorox, Clorox Greenworks, Budweiser, USAA, Nivea, Luxotica, Harley Davidson, Converse, Nike, Peanuts, NASA, Target, Boss, Gucci, Petco, Humana, Chivas, Scotiabank, GoDaddy, Tory Burch, and etc.